Digital & Interactive Communication

Includes all computer, online, mobile (phones and tablets) and special digital interfaces.

The Digital & Interactive Communication category includes the following media:  

  1. Display Advertising
    Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.  NOTE: Internet video (e.g. YouTube paid for advertising) must be entered into the Film category. 
  2. Website / Microsite
    A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za.
    A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
  3. Social Media 
    Includes the creation of social platforms, the use of existing social platforms, and user-generated content. NOTE: Stand-alone Internet video must be entered into the Film category.
  4. Digital Applications, Games & Interactive Tools
    Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.
  5. Data Driven Campaign
    Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics.
  6. Mobile Media
    Includes: Mobile applications, mobile sites, branded games created specifically for smartphones and/or tablets.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

When essentially the same work is being entered into more than one category, it is vital that the entry is described appropriately for each category. Ensure that your entry description is appropriate for the category. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. 

 

Digital & Interactive Communication

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, for street pole entries, if one communication is executed across three boards, then enter all three boards as one entry.

IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

How to send your JPEG files – Upload via our online entry system
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film  preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

 

Digital & Interactive Communication

Tip 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

Tip 2: View the Preparation tab for full entry formats and guidelines.

Tip 3: No more than 10 jpegs will be accepted.