Includes all computer, online, mobile (phones and tablets) and special digital interfaces.

The Digital & Interactive Communication category includes the following media:  

  1. Online Advertising
    Paid-for media space on a third-party platform, including Banner ads, interstitial pages, and pop-up windows. Each banner ad in a campaign must be entered individually. INTERNET VIDEO COMMERCIALS (e.g. YouTube paid for advertising) MUST BE ENTERED UNDER TV, FILM & VIDEO.
  2. Website / Microsite
    A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g.
    A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. Glade Festival 2014.
  3. Social Media
    Includes the creation of social platforms, the use of existing social platforms, and user-generated content.
    Stand-alone Online Video is NOT included here – this should be entered under TV, Video & CINEMA.
  4. Digital Applications, Games & Interactive Tools
    Brand relevant applications, including: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, and games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.
  5. Data Driven Campaign
    Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics. A good current example is The Next Rembrandt, where data modelling and algorithms were used to create a believable painting precisely in the style of the great Dutch Master. 
  6. Mobile Applications & Sites
    Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. 


Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.


Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.


When essentially the same work is being entered into more than one category, it is vital that the entry is described appropriately for each category. Ensure that your entry description is appropriate for the category. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. 






No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.


From 2017, no live media can be entered, including URLs. Websites, YouTube content and similar must be entered as either video walk-throughs or static jpegs. No Landing Pages will be accepted.


WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.



  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.


You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.


  • IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.


TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP 2: View the Preparation tab for full entry formats and guidelines.

TIP 3: No more than 10 jpegs will be accepted.

TIP 4: Upload overview videos,  DO NOT put videos on the landing pages.