The Experiential category includes any of the following media:
Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.
When essentially the same work is being entered into more than one category, it is vital that the entry is described appropriately for each category. Ensure that your entry description is appropriate for the category. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry.
No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.
WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP No 2: View the Preparation tab for full entry formats and guidelines.
TIP No 3: Remember no boards or physical material will be accepted for Live Events, Live Activations, Sponsorship and Live Crafts. You must submit a video OR a Jpeg presentation but not both.
TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.
TIP No 5: No more than 10 boards or jpegs will be accepted.