The Experiential category includes any of the following media:

  1. Events
    Includes internal and external events, including branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility).
  2. Activations
    Entries include any brand activation involving live acting/role playing/performing with an incidental audience that has not been invited. Entries must show how a live actor/performer has been key in delivering the brand message. May include branded content, shopping mall activations, and roadside activations.
  3. Sponsorship
    Including sponsorship of consumer focused and sporting events. Entries in this category must show a sponsor and audience participation must be via ticket purchases, e.g. sporting events and social activities.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

When essentially the same work is being entered into more than one category, it is vital that the entry is described appropriately for each category. Ensure that your entry description is appropriate for the category. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry.



No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.


WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.


  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.


You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.


  • IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember no boards or physical material will be accepted for Live Events, Live Activations, Sponsorship and Live Crafts. You must submit a video OR a Jpeg presentation but not both.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 boards or jpegs will be accepted.