Categories

INTEGRATED CAMPAIGN

This category caters for communication campaigns working across multiple media - A minimum of three different types of media is required.

Example: a campaign can include television, radio and outdoor; OR experiential, print and digital & interactive.

It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.


Overview videos must be limited to 2 minutes.
If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.


When essentially the same work is being entered into more than one category, it is vital that the entry is described appropriately for each category. Ensure that your entry description is appropriate for the category. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry.

Preparation

INTEGRATED CAMPAIGN


Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of boards, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

 

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

 

Multiple elements may be presented using any combination of boards, jpegs, video and/or audio.

  • IF SUBMITTING BOARDS, DO NOT use foam board. Use thin, stiff cardboard up to a MAXIMUM SIZE OF A2. You can use more than one board if your entry requires this up to a MAXIMUM OF 10 BOARDS – multiple boards should not be attached to one another. Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

 

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.



DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

 

PROVIDE JPEGS OF BOARDS – MAXIMUM OF 10 JPEGS
You must provide jpeg files of any physical work submitted for judging – whether presented on boards or as a 3D piece. This will be used on screen at the awards ceremony, should your work win. For campaigns and work submitted on boards - YOU MUST SUPPLY EACH IMAGE AS A SEPARATE JPEG FILE. Note: If your entry is an electronic only  jpeg presentation, we will use this material for the awards and there is no need to submit additional jpegs. Please follow the specs provided in Section B below.

 

  • IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.
  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

 

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

 

  • IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview, e.g. Branded content, TV Commercials, Radio commercials, etc.

  • IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.

 

Hints and Tips

INTEGRATED CAMPAIGN


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: No more than 10 boards or jpegs will be accepted. 

TIP No 3: You can choose to use Jpegs or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit jpegs of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with jpegs/boards as supporting material.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: Click on the Preparation tab for full entry formats and guidelines.