Categories

PRINT

Check the Preparation tab on how to submit your entry.

The Print category includes any of the following media:

  1. Newspaper Advertising
    Includes all advertising in Newspapers using standard advertising media space.
  2. Magazine Advertising
    Includes all advertising in Magazines using standard media space. 
  3. Indoor Posters
    Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.
  4. Tactical Use of Newspaper / Magazines
    Non-traditional and special use of Newspapers / Magazines, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.
  5. Branded Content - Print
    Branded Content includes the integration of a brand into a content platform either pre-existing or created specifically for the purpose of promoting the brand. Branded Content Print includes: books, magazines, newsprint, original content. This includes all genres – fiction, reality, documentary or entertainment.
  6. South African Non-English Print Advertising
    For all non-English advertising in any of the official South African languages, in Newspapers, Magazines or Indoor Posters, using standard media space. All entries in this category must be commercially published, launched or aired to a substantial audience.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

 

Note: ALL non-English work must come with sub-titles & translations. 

Preparation

PRINT COMMUNICATION

 

PHYSICAL MATERIAL MUST BE SUBMITTED FOR ALL ENTRIES IN THIS CATEGORY – please follow the relevant specs for each category, as shown below.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have sent to us is the correct and final material.

 

NEWSPAPER AND MAGAZINE

Maximum sizes for Newspaper and Magazine (DO NOT MOUNT):
Newspaper = 450mm x 300mm landscape or 300mm x 450mm portrait;
Magazine = A3 Landscape, A4 portrait; larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

Tactical Print - All tactical print entries should include the original media (or a copy). You may also provide additional information explaining the entry using boards and/or video.

POSTERS – DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS. You must enter your poster in the size that was originally flighted up to a maximum of A0. If your poster was flighted larger than A0, you must enter a physical board with images showing your poster in-situ (see accepted specs below). Posters should be sent flat - please do not use poster tubes as the work gets damaged easily.

 

SINGLE ENTRIES – must be entered individually.
For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

 

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH ENTRY
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

 

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

 

  • IF SUBMITTING BOARDS, DO NOT use foam board. Use thin, stiff cardboard up to a MAXIMUM SIZE OF A2. You can use more than one board if your entry requires this up to a MAXIMUM OF 10 BOARDS – multiple boards should not be attached to one another. Use a combination of imagery as well as written descriptions wherever necessary to make up your board.
  • PROVIDE JPEGS OF YOUR WORK – MAXIMUM OF 10 JPEGS ALLOWED.

 

You must provide jpeg files of your work to be used on screen at the awards ceremony, should your work win. The awards ceremony will take place in the same week as judging, so it is important that you submit the required material during the entry process.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.

 

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

 

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes.

Hints and Tips

PRINT COMMUNICATION


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember that all Print entries should be un-mounted and please ensure the correct sizes are used for Newspaper and Magazine entries. You will be required to re-submit these entries if they are incorrect.