Categories

RADIO

Check the Preparation tab on how to submit your entry.

The Radio category includes any of the following media:

  1. Radio Station Commercials
    Includes all radio commercials flighted on radio stations, whether broadcast or Internet radio. Short & Long Format.
  2. Internet & Mobile Audio Commercials
    Includes all audio clips distributed via the Internet or Mobile media, including: podcasts, email, website downloads.
  3. Branded Content Radio
    Branded Content includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the brand.
    Branded Content Radio includes the following: one off radio features, mini- series made for radio, event radio coverage. This includes all genres – fiction, reality, documentary or entertainment.
  4. South African Non-ENglish Radio Station Commercials
    For non-English radio, in any of the official South African languages. The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

 

Note: ALL non-English work must come with sub-titles & translations. 

Preparation

RADIO

These instructions apply to all audio-based entries. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

 

TRANSLATION - NON-ENGLISH ENTRIES - All non-English radio entries must be submitted as a video file with English subtitles. Include any necessary explanation for the judging panel to understand the context of the translation. Please follow the TV, Film & Video preparation guidelines.

 

SINGLE ENTRIES - must be entered individually.
For example, three radio ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

 

SPECIFICATIONS FOR FILES

 

Accepted format - Submit all English Radio entries in MP3 format according to the specs provided below.

File Type: MP3
Maximum file size: 100MB
Sample Rate: 44.1 kHz
Bit Rate: Minimum 128kbps Recommended: 192kbps or higher
Channels: Stereo
Peak Level: - 6dB (Digital Full Scale)
Duration: Length of duration is dependent on the category (maximum length is 2 minutes)
Audio Slate: NO AUDIO SLATE UPFRONT

 

HOW TO SEND YOUR FILES

  1. OPTION A: UPLOAD VIA OUR ONLINE ENTRY SYSTEM
    You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.


Hints and Tips

RADIO

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: All non-English radio entries have to be submitted as a video with sub-titles. See TV, Video & Cinema preparation guidelines for the correct specs.

TIP No 3: View the Preparation tab for full entry formats and guidelines.