The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry and provides input into official industry bodies ACA and ASA.

Its purpose is to inspire the transformation of product, people and perception through the power of creativity.

 The Creative Circle decides on which international and local advertising awards are formally endorsed (currently Creative Circle Monthly Awards, Creative Circle Annual Awards, Cannes, D&AD, One Show and the Loeries).

It also nominates judges for awards to ensure fair and unbiased judging and maintain standards and, where appropriate, supports the education of creative talent.

All Creative Circle members are also eligible for valuable benefits.