Rankings

How the Creative Circle Rankings are calculated 

The Creative Circle endorses the following awards: Cannes, D&AD, Loeries, One Show and the Creative Circle Annual Awards, and assigns points only to these shows.

The rankings are calculated as follows:

  1. The agencies are allocated points for each award in each show, and the points may vary from show to show, depending on the individual show’s points system and relative weighting of the awards.
  2. Cannes and the Loeries calculate points for their shows using a weighted system based on the award breakdown. Where the Creative Circle does not get provided a ranking from the show (D&AD, One Show & Creative Circle Annual Awards), the Creative Circle calculates the ranking using the Cannes point assignments.
  3. After the points are calculated for each show, the Creative Circle uses a “Formula One” points style system: The Top 10 agencies in each show are given weighted points, depending where they came in the show, as follows:

    1st place: 25 points
    2nd: 18
    3rd: 15
    4th: 12
    5th: 10
    6th: 8
    7th: 6
    8th: 4
    9th: 2
    10th: 1

  4. This allows for a fair measure across different shows: The agency that comes first at Cannes gets 25 points, and the agency that comes first at the Creative Circle Annual Awards gets 25 points.
  5. Wherever there is a tie, both agencies get the same points, and the next in line is skipped. E.g.If there is a tie for 3rd place, each agency gets 15 points and the next agency is 5th, not 4th.
  6. If two or more agencies share a credit, the points are divided.

Point allocation for individual shows

Cannes
Grand Prix = 12 points
Gold = 8 points
Silver = 5 points
Bronze = 3 points
Shortlist = 1 point

Creative Circle Annual Award
First place = 8 points
Second place = 5 points
Third place = 3 points

D&AD
Black Pencil = 12 points
Yellow Pencil = 8 points
Graphite Pencil = 5 points
Wood Pencil = 3 points
Merit (if applicable)

Loerie Awards
Grand Prix = 12 points
Gold = 8 points
Silver = 5 points
Bronze = 3 points
Finalist = 3 points per 10 finalists >/= 30 finalists

One Show
Best of Show = 12 points
Gold = 8 points
Silver = 5 points
Bronze = 3 points
Merit (in annual) = 1 point

A full breakdown of the Loeries points system can be found here.

Interim Rankings 2018
Updated 23 May 2018

These Interim tables include 2018 results from D&AD and OneShow.

Results from Cannes, Loeries, and the Creative Circle Annual Award are still outstanding for the year.

Creative Circle – Interim Rankings 2018 – Individual Agencies   Creative Circle – Interim Rankings 2018 – Agency Groups
Rank Agency   Category Agency Group
1. TBWA\Hunt Lascaris Johannesburg    1. TBWA\
2. Ogilvy Johannesburg   2. Ogilvy 
3. VML Cape Town   3. VML
4.  Joe Public United   4. Joe Public Group
5. Grid Worldwide   5. Grey
5. Grey   6. FCB Africa
7. King James   7. King James Group
8. FCB Cape Town   8. Bain & Bunkell
9. 1886 Advertising (Hello Computer)   9. FoxP2
10. Bain & Bunkell   9. DDB
11. DDB SA      
11. FoxP2 Cape Town      
11. Ogilvy Cape Town      

  

Creative Circle 2017 Rankings
Released 23 May 2018

All the ranked agencies and agency groups are listed in the tables below.

Creative Circle – Final Rankings 2017 – Individual Agencies   Creative Circle – Final Rankings 2017 – Agency Groups
Rank Agency   Category Agency Group
1. Ogilvy Johannesburg   1. Ogilvy
2. Hunt Lascaris Johannesburg   2. TBWA\
3. Native VML   3. Native VML
4.  Y&R South Africa   4. FCB Africa
5. FCB Johannesburg   5. Y&R
6. FoxP2   6. FoxP2
7. King James   7. King James Group
8. Openco   8. Grey
9. Grey Africa   9. DDB
10. DDB   10. Mullen Lowe
10. Ogilvy Cape Town   11. BBDO
12. Grid   12 Joe Public Group
12. FCB Cape Town   13. Publicis
14. Mullen Lowe   14. North VCA
15. Net#work BBDO  
16. Joe Public United
16. Geometry Global
18. Publicis Machine Cape Town
19. North VCA