Communication Design

1. Logos & Identity Programmes

Logos: May include reference material showing the development of the logo and its application. Include supporting imagery showing the logo in context.

Identity Programmes: Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components. Show all elements of the brand identity.

Collateral Design: Direct & Promotional Mail include: all flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. General Collateral include: all loose design elements, such as:  calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper. NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry. 

2. Architecture, Interior Design & Temporary Structures

Architecture: All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums. NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Interior Design & Temporary Structures: All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries,
hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front. It is important to show how the design assists in communicating the brand. The launch date is not critical as long as the work has not previously been entered. NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

3. Publication Design
Single Element includes: single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category.

Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.

4. Package &  Industrial Design
Industrial Design includes: all products for commercial use.

Package Design includes: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging.

5. Furniture Design
Includes all design for retail and commercial purpose.

6. Clothing, Fabric & Wallpaper Design
Includes all design for retail and commercial purpose.

7. Design for Digital
Recognising the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, and publication design. 

Communication Design

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material. Multiple elements may be presented using any combination of boards, jpegs and/or video.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Where necessary, please provide an overview of your entry - do not simply submit multiple elements. Use any combination of boards, jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

SINGLE ENTRIES – must be entered individually. For example, three elements that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, for street pole entries, if one communication is executed across three boards, then enter all three boards as one entry.

IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

How to send your JPEG files – Upload via our online entry system
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film  preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

IF SUBMITTING BOARDS, DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.
  • Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.


DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry. Only use the provided labels to identify your entry all mounting, folders, trimmings, etc. must not have any agency branding. If necessary, the Loeries staff will remove or cover any such branding.

PROVIDE JPEGS OF BOARDS – MAXIMUM OF 10 JPEGS
You must provide jpeg files of any physical work submitted for judging – whether presented on boards or as a 3D piece. This will be used on screen at the awards ceremony, should your work win. For campaigns and work submitted on boards - YOU MUST SUPPLY EACH IMAGE AS A SEPARATE JPEG FILE. Note: If your entry is an electronic-only jpeg presentation, we will use this material for the awards and there is no need to submit additional jpegs. Please follow the specs provided above.

GUIDELINES SPECIFIC TO EACH SUB-CATEGORY:

NOTE: Provide as much information as necessary to assist the jury in understanding your entry.

1. Logos & Identiry Programmes:
Logos –
Show Logos in context. When entering a logo design, preferably do not just send the final logo; Add supporting imagery showing the logo in context. You can also include graphical references showing the evolution of the logo.


Identity Programmes – Show all elements of the brand identity. Include original material where relevant. Use boards for multiple elements (see top of page).

Direct & Promotional Mail and General Collateral – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, send images and appropriate descriptions either on one or more boards or as jpegs (see top of page).

2. Architecture, Interior Design & Temporary Structure
It is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand? In the case of Architectural and Interior Design projects, the launch date is not critical as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.  Send images and appropriate descriptions either on one or more boards, or as jpegs (see top of page). Additionally, you may supply video material in support of your entry, although this is not necessary (video submissions must be a maximum of 2 minutes long and should follow the  Film preparation guidelines).

3. Publication Design
Whenever possible, please send the actual piece. If you cannot send the original, please send images and appropriate descriptions on one or more boards, or as jpegs (see top of page).

4. Package & Industrial Design

Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, please send images and appropriate descriptions on one or more physical, or as jpegs (see top of page).

5. Design for Digital
Please follow the  Film preparation guideline.

 

COMMUNICATION DESIGN

TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

TIP 2: View the Preparation tab for full entry formats and guidelines for each subcategory.

TIP 3: No more than 10 boards or jpegs will be accepted.