Check the Preparation tab on how to submit your entry.

The Film category includes any of the following media:

  1. TV & Cinema Commercials
    Entries must be designed for broadcast and first aired on television or cinema. Includes TV promotions and advertorials.
  2. Internet Commercials & Videos
    Videos commercials created specifically for Internet or mobile communication. This includes YouTube paid for commercials.
    Videos created specifically for Internet or mobile communication. This includes Viral videos and promotions.
  3. TV Trailers and Content Promos
    This includes all promotions for broadcast content. Existing footage may be used, e.g. material from featured programming content.
  4. Other Screens
    Video created specifically to air on screens other than TV, cinema or the Internet. This includes In-store, waiting rooms, in-flight, stadiums, outdoor screens, airports, event screenings, corporate video.
  5. Branded Content Video
    Branded Content includes the integration of a brand into a content platform – either pre-existing, or created specifically for the purpose of promoting the brand.
    Branded Content Video includes the following: Feature film or mini-series made for television, cinema release, DVD, or online release. This includes all genres – fiction, reality, documentary or entertainment.
  6. Music Videos
    Includes all video with the specific purpose of promoting the artists.
  7. South African Non-English Video
    For non-English short format commercials (less than 90 seconds), in any of the official South African languages. Entries can be aired on television, cinema or online to a substantial audience.

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.  

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

Note: ALL non-English work must come with sub-titles & translations. 

TV, Video & Cinema 

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

These instructions apply to all TV, Film & Video material. PLEASE NOTE: No other formats will be accepted - If your files are not sent in the correct format your entry may be rejected!

TRANSLATION - All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.

SINGLE ENTRIES - must be entered individually.
For example, three TV ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

As all work is judged anonymously, you must ensure that no reference to your agency is included
on the entry.

Specifications for TV/Video files

Choose one of the following:

Format Frame size & rates BITRATE
HD 720P 1280x720 – 25fps 16Mbps
HD 1080 1920x1080 – 25fps 16Mbps
PAL 4:3 720x576 – 25fps 5Mbps
PAL 16:9 1024x576 – 25fps 5Mbps
NTSC 4:3 720x480 – 29.97fps 5Mbps
NTSC 16:9 854x480 – 29.97fps 5Mbps


All files MUST have the following properties:

Video file specifications:

Maximum length = 2 minutes, Maximum size = 400MB. If it is felt necessary, the full-length work may accompany the 2-minute entry and it may be viewed at the judges' discretion.

  • Video must be encoded to Quicktime (.MOV/H.264)
  • Bitrate as per table above
  • Frame reordering: Enabled
  • Key Frames: Automatic
  • Quality: High (Multi-Pass recommended)
  • Streaming: None
  • Audio AAC Stereo 48kHz
  • Audi Bit Resolution: 16bit
  • Audio Encoding: Constant Bit Rate (CBR)
  • Audio Bit Rate: 192kbps
  • Video Clock/Slate: NONE
  • Non-English entries must have English subtitles


How to send your files

Upload via our online entry system

You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.


Tip No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

Tip No 2: View the Preparation tab for full entry formats and guidelines.