Official Rankings

How The Creative Circle Rankings Are Calculated

The Creative Circle endorses the following awards: Cannes, D&AD, Loeries, One Show and the CC Award of the Year, and assigns points only to these shows.

The rankings are calculated as follows:

  1. The agencies are allocated points for each award in each show, and the points may vary from show to show, depending on the individual show’s points system and relative weighting of the awards.

  2. Cannes and the Loeries calculate points for their shows using a weighted system based on the award breakdown. Where the CC does not get provided a ranking from the show (D&AD, One Show & CC Award of the Year), the CC calculates the ranking using the Cannes point assignments.

  3. After the points are calculated for each show, the Creative Circle uses a “Formula One” points style system:
    The Top 10 agencies in each show are given weighted points, depending where they came in the show, as follows:

    1st place: 25 points
    2nd: 18 points
    3rd: 15 points
    4th: 12 points
    5th 10 points
    6th: 8 points
    7th: 6 points
    8th: 4 points
    9th 2 points
    10th: 1 points

  4. This allows for a fair measure across different shows: The agency that comes first at Cannes gets 25 points, and the agency that comes first at the CC Award of the Year gets 25 points.

  5. Wherever there is a tie, both agencies get the same points, and the next in line is skipped. E.g.If there is a tie for 3rd place, each agency gets 15 points and the next agency is 5th, not 4th.

  6. If two or more agencies share a credit, the points are divided.


Point Allocation For Individual Shows

Grand Prix = 10 points
Gold = 7 points
Silver = 5 points
Bronze = 3 points
Shortlist = 1 point

One Show
Best of Show = 10 points
Gold = 7 points
Silver = 5 points
Bronze = 3 points
Merit (in annual) = 1 point

Black Pencil = 10 points
Yellow Pencil = 7 points
Graphite Pencil = 5 points
Wood Pencil = 3 points
Merit (if applicable)

CC Award of The Year
First place = 7 points
Second place = 5 points
Third place = 3 points

A full breakdown of the Loeries points system can be found here

More information on the Creative Circle can be found at and you can contact us on

2017 Interim Rankings - please note that Annual Award results have not yet been included in these calculations

Individual Rankings 

Rank Agency
1 Ogilvy Johannesburg
2 Hunt Lascaris Johannesburg
3 Native VML
4 Y&R South Africa
5 FoxP2
6 Openco
7 FCB Johannesburg
8 Ogilvy Cape Town
9 Grid
10 DDB
10 FCB Cape Town
12 Net#work BBDO
13 King James
13 Mullen Lowe
15 Geometry Global
15 Grey Africa
15 Joe Public United
18 Publicis Machine Cape Town


Agency Groups 

Rank Group
1 Ogilvy
3 Native VML
4 FCB Africa
5 Y&R
6 FoxP2
9 King James Group
9 Mullen Lowe
11 Grey
11 Joe Public Group
13 Publicis


Individual Rankings 

Rank Agency
1 Ogilvy Johannesburg
2 Ogilvy Cape Town
3 TBWA\Hunt\Lascaris Johannesburg
4 FoxP2
5 Y&R Cape Town
6 Openco
7 Net#work BBDO
8 Mullen Lowe
9 FCB Cape Town
10 Joe Public
11 DDB
11 King James
13 Native VML
13 Utopia
13 Fairly Famous
13 Publicis Machine Cape Town
17 FCB 1886
18 Grid
18 M&C Saatchi Abel
20 Geometry Global
21 FCB Johannesburg
22 Black River FC


Agency Groups  

Rank Group
1 Ogilvy
3 FoxP2
4 FCB Africa
4 Y&R
7 Mullen Lowe
8 Joe Public
9 King James
11 Utopia
11 Fairly Famous
11 Publicis
11 Native
15 M&C Saatchi Abel
16 Black River FC