PR & Media Communication

PR & Media Communications Campaign

Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet.  

-Any medium can be used to generate this coverage, including an event, activation, mailers, press release - or a combination of elements.

  • Entries should include an explanation of the PR strategy and implementation thereof, showing innovative approaches to obtaining PR coverage in multiple media. Results, where available, should be included to demonstrate a distinctive growth in brand exposure.

Multiple Category:

Creative work that has been entered into other categories may be re-entered here.

Example 1: A Tactical Use of Newspaper entry can be re-entered into Media Innovation.
Example 2: A Mobile Media entry can be re-entered into Digital Crafts.

PR & Media Communication

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

Please provide one overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use jpegs and/or video where appropriate, and provide written description to enable the jury to understand your entry.

As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, for street pole entries, if one communication is executed across three boards, then enter all three boards as one entry.


  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

How to send your JPEG files – Upload via our online entry system
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.


You can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.

PR & Media Communication

Impress on the judges how PR coverage was seeded. Provide examples of the coverage received and show how this coverage was generated through your PR strategy. Show your entire PR campaign and all the associated results. Please provide one overview of your campaign as a cohesive entry Do not simply submit multiple elements. Use boards/JPEGSs and video where appropriate, and provide written description to enable the judges to understand your entry.

You can choose to use JPEGS or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit JPEGS of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with JPEGS/boards as supporting material.

If submitting video material, please follow the Film Preparation Guidelines.